That said, there are different skills involved in the process of creating art and the process of marketing it. I agree that there is not much point in creating art that doesn’t serve society, but being able to create it doesn’t necessarily quality one for being able to market it. It has ever been thus. So the artist who is a skilful marketer will find a wider audience than the one who just doesn’t have that skill, or who cannot find someone willing to supply the requisite skills.

So, in an ideal world, all creative artists would be trained to generate art that provided something of use to society, and all marketers would be trained to think of marketing as creatively facilitating communities to access the arts.